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Focus on the Family to Air
Super Bowl Ad
Commercial will feature Tim Tebow and his
mother, Pam |
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Focus on the Family will broadcast the first Super Bowl
ad in its history February 7 during CBS Sports' coverage of
the game at Dolphin Stadium in South Florida.
The 30-second spot from the international family-help
organization will feature college football star Tim Tebow
and his mother, Pam. They will share a personal story
centered on the theme of “Celebrate Family, Celebrate Life.”
Jim Daly, president and CEO of Focus on the Family, said the
chance to partner with the Tebows and lift up a meaningful
message about family and life comes at the right moment in
the culture, because “families need to be inspired.”
“Tim and Pam share our respect for life and our passion for
helping families thrive," Daly said. "They live what we see
every day – that the desire for family closeness is written
on the hearts of every generation. Focus on the Family is
about nurturing that desire and strengthening families by
empowering them with the tools they need to live lives
rooted in morals and values.”
Daly added that all the funds to air the ad came from a
handful of “very generous and committed friends” who donated
specifically to support the project. No money from the
ministry's general fund was used.
The Tebows said they agreed to appear in the commercial
because the issue of life is one they feel very strongly
about.
Daly chuckled at some of the “will-they-or-won't-they?”
speculation in the media about whether Focus would indeed
create a Super Bowl ad.
“Now that the ad has been shot, we're excited to tell people
it's coming, because the Tebows' story is such an important
one for our culture to hear,” he said. “You won't want to
miss it.”
Middle Georgians will have the chance to hear Pam Tebow’s
testimony as the keynote speaker for Sav A Life’s 26th
Annual Fundraising Dinner at the Macon Audutorium on March
2.
The banquet’s theme is “Celebrating Life.” The Scripture
verse comes from Job 33:4: “The Spirit of God has made me;
the breadth of the Almighty gives me life.”
For more information on Sav A Life Ministries, Inc. call
478-755-1343, or go to
www.salmacon.com.
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