He's not your typical "movie star" and he
will tell you that he doesn't consider himself a
"star" but Alex Kendrick, his brother
Stephen and his church have made quite an impact in
the movie world with Facing the Giants.
The movie, which was released in the fall of 2006
has made over $35 million dollars and DVDs of the
movie have been distributed in 56 countries in seven
different languages. So what are they doing with their
millions? Nothing. They don't actually have any
millions yet. Although the movie made millions,
Kendrick says they have not received their portion
from Sony yet. "After paying the studios,
Blockbuster, Walmart and everyone else, we are still
waiting for our share," he said. "If we get
money, we are putting straight back into ministry and
we want to make more movies."
The average person assumes that Kendrick, who
played Coach Grant Taylor in the movie, is a movie
star and a millionaire. When I first met him he told
me that people come up to him and ask how it feels to
be a millionaire. He responds by handing the person a
$1 Million Dollar bill which is really a gospel tract.
His candid attitude and humility instantly makes him a
likeable guy.
He became interested in moviemaking at an early age
with his brothers Stephen and Shannon. When the first
bulky video cameras were made, they became homemade
movie director and stars with other kids in the
neighborhood.
"The plots would always be the same –
chase'm down and beat'em up!" Kendrick recalled.
They directed and starred in homemade classics such as
"Savings Bond" instead of "James
Bond" and "Alabama Jones" instead of
"Indiana Jones". Their interest in video
editing and making movies was birthed early in their
lives. "We kinda developed a knack for doing
that. The desire never left us." Kendrick said.
After attending Kennesaw State University and
attending New Orleans Theological Seminar, Kendrick
was employed at Sherwood Baptist Church in Albany.
Stephen later joined him at Sherwood as an assistant
pastor.
In 2002, they read something very interesting. A
national survey had been done which stated that movie
and television were considered the most influential
factors in our culture today. The alarming absence
from this list was church. Church was not even in the
top ten.
"I remember thinking: ‘Has our culture
degraded to the point where church – although it is
a factor – wasn't in the top ten'? " It was
then when Kendrick approached his pastor again about
making a movie.
Their first movie project was a movie called
Flywheel. Flywheel is a story about a dishonest used
car salesman who begins to think about his life after
he rips off his pastor on a car deal. It wasn't the
original idea that Kendrick had in mind but it was
something that God inspired.
"I learned very early that there is a
difference between a good idea and a God idea,"
Kendrick said. Although Kendrick had visions of an
action movie, God wanted Flywheel. At first, Kendrick
wasn't sure what kind of impact a movie about a used
car salesman would have. He initially hoped that the
movie would be shown at the local Carmike Theater in
Albany, Georgia. The theater manager was hesitant but
after he consulted the home office, they agreed to
show the movie on one screen. Local news and community
interested was so big that the first night of the
movie was a sellout. By the end of the week, Flywheel
became the second highest grossing movie at the
theater. After six weeks, Carmike wanted to show the
movie in Tifton and Columbus. At this point,
Blockbuster Video also showed interest in the movie.
Instead of putting a copy in the local Blockbuster
Video store, they wanted to put 1-2 copies of Flywheel
in all of their 4, 500 stores nationwide.
"I nearly fell out of my chair," Kendrick
said. "Here I was thinking it would just be neat
to have it in our local Blockbuster store but God was
doing abundantly more than we had ever thought."
Today they have sold over 85, 000 DVDs of Flywheel.
The success of Flywheel was just a taste of what
was to come. As the storyline of Facing the Giants was
coming together, Kendrick's vision was to go into 40
theaters and cover the entire state of Georgia.
Kendrick admits that the process wasn't an easy
one. "It was a constant daily dying to yourself
and dying to what you want but still stepping out in
faith even when it doesn't make any sense."
Kendrick stated that although the movie is not
based on a true story, several elements of the movie
are based on real life experiences. These elements
were put together and what resulted became Facing the
Giants. Everything you see in the movie really
happened to people at their church.
Kendrick relates the story of how University of
Georgia football coach Mark Richt got into the movie.
"Stephen and I were driving down the road and we
wondered — who would we want to be in the movie if
we could have anybody we wanted? We thought of Mark
Richt. We knew that he was a professing believer and
he's a football guy."
The only problem was that they had no clue how they
would get Mark Richt to appear in the movie. So they
prayed. After the prayer, Stephen pulled out his cell
phone and dialed 411 for the telephone number for the
Athletic Department at the University of Georgia. He
eventually got in contact with Mark Richt's secretary.
Stephen told the secretary about the movie and how
they would like Richt to be in it. In the
conversation, Stephen mentioned the movie Flywheel.
The secretary told Stephen that the movie was sitting
on his desk at that very moment!
Both Stephen and Alex could not believe what they
were hearing. "At this time it was early on.
There may have been 20- 30, 000 copies out there. What
are the chances that Mark Richt – the guy we are
wanting and praying for – would already have seen it
and sitting on his desk? "
Richt called back and agreed to be in the movie.
In Spring 2005, the movie was done but they did not
have a distributor. It looked like nothing was
happening for them. "I was like — God where are
you? We're waiting," Kendrick said. Spring, then
summer goes by without anything happening. Finally,
while doing the rough edit of the movie, Alex had put
in a song from the group Third Day. They knew that if
they were going to use that song in the movie that
they needed to obtain permission from the publisher.
They contacted Provident in Nashville, Tennessee. The
representative from Provident wanted to see the movie
first before giving their permission to use the song.
After letting the movie sit on their desk for about a
week, a secretary at Provident decided to put the
movie in for a quick preview by the executives. Once
they started watching it, they were drawn into the
movie. They called Alex and told him that he could
have any music he wanted in the movie. They also said
that their parent company might be interested in
distributing it. The name of the parent company was
Sony - the number one movie distributor in the world.
Instead of 40 theaters, the movie opened in
September 2006 in 441 theaters nationwide and
eventually to 1, 000 theaters. Facing the Giants made
10 million dollars at the box office, 13 million
dollars in rental and 11 million, so far, in sales. In
a movie which cost $100, 000 to make, the Lord has
taken the loaves and fishes and multiplied it.
While the financial impact of the movie has been
great, the spiritual significance has been far
greater. Since the movie was released in the fall,
they have surpassed 7, 000 emails from those who made
a decision to serve Christ as a result of viewing
Facing the Giants.
Kendrick is still amazed at what God has done.
"It makes no sense for a church with no name
actors, no money and hardly any experience to make a
movie that a major movie corporation would get behind
and distribute that celebrates Jesus Christ. That
doesn't make any sense unless God's behind it."
A new movie is currently being planned and shooting
is set to begin this fall. One can only imagine what
God has planned next.
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